FIND THE WHY

Before anything gets made, I dig into the data: audience insights, performance metrics, brand history, and what your competitors are doing (or failing at).

I figure out what matters to your customers and what makes them stop scrolling. It’s not guessing - it’s informed, strategic snooping that sets the foundation for creative that actually works.

BUILD THE BIG IDEAS

Once I know what makes your audience care, I shape the strategy into hooks, angles, and concepts that translate into high-performing ads.

This means developing ideas that align with your brand voice, match platform trends without being cringey, and sell without screaming “I’m selling.” I also source visual references, write copy, and outline how the creative should look, sound, and feel.

After launch, the real fun starts: I obsess over performance data to see what’s working and what’s falling flat. From there,

I refine creative, adjust messaging, and develop new iterations based on what the numbers say - not gut feelings. It’s a constant feedback loop of testing, learning, and improving until the ads hit hard and convert harder.

TEST, TWEAK, REPEAT

CREATIVE STRATEGy: EXPLAIN IT LIKE I'M FIVE

I swear it's not rocket science.

MEET ME.

My motto is: if it's not data-driven, it's not happening.

I deliver end-to-end creative strategy grounded in brand research, market and competitor analysis, concept development, reference sourcing, and copy that actually speaks to people.

I’m relentlessly data-driven - every decision I make is backed by numbers, not vibes. I manage teams, streamline approvals, and track performance with the kind of precision that makes spreadsheets nervous.

Creative should convert, and I make sure it does.

WHO I'VE WORKED WITH

If they trust me, why shouldn't you?

"Working with Ana was such a pleasure. Her passion and dedication made work so much more enjoyable. She’s an incredibly talented writer with a gift for storytelling - whether it was a killer short ad or a long-form video script, she crushed it every time.

Ana’s positive energy and hard work were always inspiring. She was super helpful to everyone on the team and never hesitated to go the extra mile. Any team would be lucky to have her!"

- AMANTA JASHARI

"I had the opportunity to work with Ana during my time as Director of Creative Strategy at Primer. In the short time we worked together, she demonstrated strong skills in landing page strategy and ad creative.

Ana consistently brought thoughtful ideas and creativity to our projects, and her efforts were appreciated by the team. I recommend her for any creative position where her skills and dedication can contribute to success."

- BRENNAN ZIELISNKI

WHAt they say about me